Köerna var långa, kaos utbröt och kläder flög. I går släpptes alltså Balmains samarbete med H&M och efterfrågan var minst sagt stor. Här nedanför kan ni se exakt hur stor.
1. Folk köade i timmar inför släppet i de utvalda butikerna.
2. När de sedan slog upp dörrarna utbröt ett mindre kaos.
3. I andra butiker blev kaoset aningen större.
4. De som jobbar i butiken hinner knappt hänga upp kläderna innan någon är framme och roffar åt sig.
The "luxury market" has always benefited from selling lower ticket items in bulk over their flagship products… (Porsche sells waaaay more #Cayenne than #911gt2, #Burberry sells way more scarves and gloves than prorsum bespoke, #Hermes sells more belts than birkins etc). What's interesting is the concept of what luxury really is… I think an aspect of luxury is the exclusivity that comes with having a fine tailored good that has taken weeks, months, sometimes years to make. These products might not be readily available, might not come in your size, and usually personalized. I feel (this is my opinion) that when you are trying to capitalize on selling to the masses, you're no longer the purveyors of luxury/exclusivity you're selling a name. I'm all for free market and people should be able to do what they please with their money, as should companies be able to decide what to bring to market. But (at least with higher end goods) I would hope the craftsmanship that goes into a bespoke trench coat from Burberry, for example, is not sacrificed if the brand was to start licensing its name to #tjmaxx…. If the quality did drop below a certain standard I wouldn't be able to associate that brand with superior craftsmanship anymore. But anyway this is a long rant. It's going to be cool to see all the tasseled up Michael Jackson zombie clones rocking #hmbalmaination for a couple of months. #brandomthoughts
Foto: All Over Press, Instagram
Av: Johanna Karlsson