Oretuscherad kampanj hyllar alla olika kroppsformer

Den här kampanjen med modellen Iskra Lawrence i spetsen bevisar verkligen att skönhet inte är definierat med kroppsstorlek.

Iskra Lawrence är modellen som slår tillbaka mot ensidiga kroppsideal. Med sin positiva attityd över sin kropp inspirerar hon många unga kvinnor världen över att älska sig själva som de är. Men hennes självbild har inte alltid varit vad den är i dag.


”Tack och lov att jag har slutat jämföra mig själv med andra. Under tiden när jag var 13 – 19 hade jag varit alldeles för osäker för att dela en sådan här bild” skriver hon på Instagram.

Det var i veckan som modellen postade en bild på sitt Instagram-konto, där hon posar med två andra modeller. Och hennes kommentar till den har uppskattats av många.

✨ this raw screen grab (so no retouching or photoshop) from my shoot yesterday @adoreme means so much to me. Thank goodness I've gotten to the place where I don't compare myself to others. From when I started modelling at 13 to around 19 (when I was only about a UK 10 or US 6/8) I would have crumbled inside standing next to these two beautiful women and would have been way too insecure to share a pic like this. Because I hated that my body couldn't be slim. I was told like most of you (from magazines to TV and films) that to be a successful model or women (get the guy, have money, an enviable lifestyle) you had to be slim. And it took me many years to come to terms with the fact I won't have skinny legs or a thigh gap and that's ok. Because this is my body and my beauty is not defined by my size. I am classed in the fashion industry as plus-size. I could not give a flying F what I'm labelled but I would prefer not to be. The visibility I have (at only a UK14/US12) has many of you questioning well if she's plus-size what am I❓I would prefer that no one was labelled. I don't believe anyone should be categorised by their size; colour, gender, sexuality or religion. Isn't that the beauty of humanity that no two people are the same and that therefore makes us special❓. For real this pic has me buzzing I'm so damn proud to be able to model without worrying about diets or trying to be perfect because I'm happy and healthy and that's what's important. I want to be the model I needed to see growing up in the media showing me it's ok to be imperfect and have flaws and be different that's actually what's so beautiful about you. Thank you to all the brands who work towards inclusivity and those celebrating diversity and of course all 2.3 million of you – I wouldn't be here without your support ILY ✨ #iskralawrence #everyBODYisbeautiful H&M @donnafumoso @hairandmakeupbyjosephine models @bregjeheinen @simonevillasboas AD @corinneaa @mosadek @morganhw Photog @udophotography styling @ariannalevin

Ett foto publicerat av iskra✨ (@iamiskra)

Bilden hyllades snabbt i media, och både kampanjen som modellens egen relation till bilden är ett viktigt statement. Skönhet definieras inte med kroppsform, något som Iskra Lawrence verkligen bevisar.

Läs även:
Modellen har tröttnat – startar krig mot modevärldens ideal
Skådespelaren lanserar rockig plus size-kollektion
Så ser det kvinnliga kroppsidealet ut i 17 olika länder

Foto: IBL